Bryan McGowan
Creative Director For Immersive Experiences
I partner with studios, parks, museums, and brands as a creative director for immersive attractions, show development, and personalization systems that put guests' emotional journey first.
My background in physics and themed experience design helps me turn complex creative challenges into emotionally resonant experiences that balance ambition with feasibility around the world.
Featured Work
If you are hiring for a creative director role or looking for project based creative leadership on an attraction or exhibition, I would be happy to talk.
Jurassic World: The Experience
Led creative direction for NEON’s first permanent venue, transforming a touring exhibition into a narrative driven attraction and turning building constraints into signature moments like a two story brachiosaurus and an adaptive Raptor Encounter.
London, Battersea Power Station
Creative Lead
Jurassic World: The Exhibition
Multiple global venues
Creative Lead & Art Director
Provided ongoing creative oversight for touring deployments across venues including Bogota, Madrid, Manchester, Melbourne, Mexico City, Basel, and Houston, guiding installation, scenic adaptation, localization, IP approvals, and graphic updates while maintaining a consistent Jurassic World experience.
Jurassic World: The Experience
Bangkok
Concept Development, Show Writing
Developed refreshed narrative structure and localized graphics that re staged existing assets in a new footprint, using the venue constraints to clarify emotional beats and make the experience read cleanly for local audiences.
Body Collectors
Escape City
Show Writing
Show writer and audio or video lead for a horror themed escape experience, focused on using sound, timing, and environmental cues to achieve impact without relying solely on large scale scenic.
Over the Falls
Escape City
Concept Development & Show Writing
Show writer and lead for an escape room that staged a high stakes narrative journey centered around Canadian pirates seizing your old cargo ship and sending you barreling towards Niagara Falls.
Frightworld: America’s Scream Park
Eerie Productions
Concept Development
Creative lead for concept development across several haunted attractions within a seasonal scream park, defining themes and key show moments for multiple houses within tight budgets and aggressive build schedules.
The Hangover: The Escape Room
Escape City
Creative Director
Creative director for a multi room licensed escape experience based on The Hangover, responsible for narrative, puzzle structure, scenic direction, and media, guiding the project from blue sky through opening.
Jurassic World: The Experience
Gardens by the Bay
Concept Development
I helped translate the IP into a botanic and science forward context, developed show writing and science communication, and supported graphic direction so the experience felt native to the venue and culture while remaining true to the franchise.
Avengers S.T.A.T.I.O.N.
Neon
Concept Development
Worked on narrative direction, guest flow, and early concept pitches for a planned revival of the Avengers STATION experience, restructuring the attraction around clearer emotional beats before the project was paused.
Sins of the Seas
World Heritage Exhibitions
Creative Lead & Art Director
Led concept development, narrative structure, and early spatial planning for a large scale piracy themed museum experience exploring myth, maritime history, and atmospheric environments before the project was put on hold.
Britehouse
An Eventbrite Company
Creative Director
Developed the creative identity, logo, visual system, and story for Eventbrite’s new experiential studio, including website direction and the core narrative used in investor and partner decks, extending my attraction based skills into brand story and experiential positioning.
Avatar: The Experience
Concept Redevelopment
Creative Lead
Led redevelopment work on Avatar: The Experience between public runs, defining modular scenes and cultural touch points, planning for multiple venues, and aligning existing assets with evolving Avatar stories under franchise guidance.
Harry Potter: Visions of Magic
Mexico City
Creative Lead
Led adaptation of Visions of Magic for a new venue and Spanish speaking audience, overseeing scenic and graphic localization, wayfinding, and franchise approvals so an art led Wizarding World experience read clearly for local guests.
Additional Work
Below is a a selection of immersive attractions and experiential projects I have helped bring to life. Some of these projects have been put on hold, but will be updated when public information becomes available.
Let's chat!
I work with studios, parks, museums, and brands in a few specific ways. If you’re hiring for a full time or long term creative role, or you need project based creative leadership on an attraction or exhibition, I’d be happy to connect.
Creative Director for immersive attractions
I lead creative development and ensure alignment across multidisciplinary teams on new experiences or major expansions from blue sky to opening day.
Redevelopment and localization of existing shows
I reframe narratives, emotional arcs, existing assets, and guest flow to reinvigorate existing attractions to fit new venues, markets, or IP brand developments.
Creative Consulting
I apply my background in physics, creative strategy, and recommendation algorithms to produce creative systems your teams can use to deliver more emotionally resonant experiences while balancing production challenges.