Bryan McGowan
Creative Director For Immersive Experiences
I partner with studios, parks, museums, and brands as a creative director for immersive attractions, show development, and personalization systems that put guests' emotional journey first.
My background in physics and themed experience design helps me turn complex creative challenges into emotionally resonant experiences that balance ambition with feasibility around the world.
To explore more of how I think and how I work, view my resume, or contact me.
Featured Work
If you are hiring for a creative director role or looking for project based creative leadership on an attraction or exhibition, I would be happy to talk.
Jurassic World: The Experience
Led creative direction for NEON’s first permanent venue, transforming a touring exhibition into a narrative driven attraction and turning building constraints into signature moments like a two story brachiosaurus and an adaptive Raptor Encounter.
London, Battersea Power Station
Creative Lead & Art Director
Harry Potter: Visions of Magic
Led adaptation of Visions of Magic for a new venue and Spanish speaking audience, overseeing scenic and graphic localization, wayfinding, and franchise approvals so an art led Wizarding World experience read clearly for local guests.
Mexico City
Creative Lead & Art Director
Avatar: The Experience
Led redevelopment work on Avatar: The Experience between public runs, defining modular scenes and cultural touch points, planning for multiple venues, and aligning existing assets with evolving Avatar stories under franchise guidance.
Concept Redevelopment
Creative Lead & Art Director
Let's chat!
I work with studios, parks, museums, and brands in a few specific ways. If you’re hiring for a full time or long term creative role, or you need project based creative leadership on an attraction or exhibition, I’d be happy to connect.
Creative Director for immersive attractions
I lead creative development and ensure alignment across multidisciplinary teams on new experiences or major expansions from blue sky to opening day.
Redevelopment and localization of existing shows
I reframe narratives, emotional arcs, existing assets, and guest flow to reinvigorate existing attractions to fit new venues, markets, or IP brand developments.
Creative Consulting
I apply my background in physics, creative strategy, and recommendation algorithms to produce creative systems your teams can use to deliver more emotionally resonant experiences while balancing production challenges.